Guides
Short, practical explainers on Swiss naming, availability check / clearance and domain strategy — written to help founders decide what to check before they invest in a brand.
Warning letter
"Stop Using That Name!" – What to do after a warning letter
Practical Swiss-law steps if you are told to stop using your name, brand or logo — with a German version available.
Availability check / clearance
Why trademark and name checks matter?
Registration is not freedom to use. Why availability check / clearance across trademarks, company names and use still matters.
Protection
Why trademark protection matters?
How a registered mark becomes an asset for enforcement, domains, licensing and growth.
.swiss
Who can register a .swiss domain
Eligibility, Swiss seat rules, and the required connection to the name.
.brand
.brand TLDs explained
When your trademark becomes the domain — costs, requirements and 2026 timing.