Guides
Short, practical explainers on Swiss naming, availability check / clearance and domain strategy — written to help founders decide what to check before they invest in a brand.
Warning letter
"Stop Using That Name!" – What to do after a warning letter
Practical Swiss-law steps if you are told to stop using your name, brand or logo — with a German version available.
Abmahnung
Abmahnung wegen Marke oder Name? Was tun (Schweiz)
Praktischer Leitfaden nach Schweizer Recht, wenn Sie aufgefordert werden, Ihren Namen, Ihre Marke oder Ihr Logo nicht mehr zu verwenden.
Availability check / clearance
Why trademark and name checks matter?
Registration is not freedom to use. Why availability check / clearance across trademarks, company names and use still matters.
Protection
Why trademark protection matters?
How a registered mark becomes an asset for enforcement, domains, licensing and growth.
.swiss
Who can register a .swiss domain
Eligibility, Swiss seat rules, and the required connection to the name.
.brand
.brand TLDs explained
When your trademark becomes the domain — costs, requirements and 2026 timing.